MEANINGS:
1. Torch
Like in most sport events and also symbolize at Olympic, this torch represent spirit, spirit to win, spirit to fight until the end, and spirit to keep fairplay and sportive.
2. Typography
At the torch, there is a gestalt forming BOM, BOM's acronym: Bulan Olahraga Mahasiswa and also Universitas Kristen Petra represent this event only used in Petra Christian University.
3. BOM's seven chains
This seven chains took the philosophy from olympic chains represent strong relationship, brotherhood and fraternity between athletes and also between majors in Petra Christian University.
· WHITE represents Faculty of Letters
· RED represents Faculty of Civil Engineering and Planning
· ORANGE represents Faculty of Industrial Engineering
· BLUE represents Petra Christian University
· GREEN represents Faculty of Economics
· PURPLE represents Faculty of Arts and Design
· CREAM represents Faculty of Communication Science
These seven chains connected one another represents strong bond between faculties.
4. Plate
Plate and leaves represents champions at first Olympic in Athena to continue the spirit from Olympic at Athena to this event.
Most of the meanings are same between logo 2012 and 2013. Olny because of different theme and location, so the logo modified into new model without eliminated the true meanings. Here's explanation about logo and the meaning of the BOM's logo 2013 :
MEANINGS:
1. Shield and Swords
Refers to Old England, while England still at war, this event is also like a battle but in sports. We're expect for battle in the name of pride and honor, with upholding great sportsmanship and fairplay during the battles.
2. UK's Flag at Shield
This represents BOM 2013 will be held in England's theme as the last Olympic was held in England to. We wish to carry Olympic 2012's spirit and celebrations to this event.
That's all about behind the scene and facts about BOM's logo, I hope you all like "my work" and wish all the best for BOM 2013.
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